Silver Winner
Program Name: MXT
Client: Red Bull
Agency: In-house, Agile Vehicle Modifications, Kama Industries

Overview

In order to boost brand awareness among consumers and make the brand more approachable, Red Bull created four hardcore dj SUVs—large in stature and equally ready for off-road or city cruising.

To build it, the brand converted an MXT from a truck to a SUV, with the roof rising up to expose a complete A/V dj setup, with two 37-inch LCD televisions behind the dj, two LCDs off the tailgate, Xbox stations, two DVD players, wireless mic setup and audio/video switchers allowing any one piece of content to be routed to one or all LCDs along with audio inputs and outputs. The vehicle also had its own power source with shore power hookup available, and of course a cooler for cold product at the driver’s reach. The whole thing could be set up in less than five minutes.

NAVISTAR RECEIVES J.D. POWER AND ASSOCIATES
CUSTOMER SATISFACTION AWARDS

International® Brand Commercial Trucks Rank Highest in Vocational Truck Segment
and Dealer Service Among Class 8 Customers

WARRENVILLE, ILL. (July 1, 2010) – Navistar, Inc.’s International® brand commercial trucks rank highest in customer satisfaction among Class 8 truck owners in the Vocational Truck and Dealer Service segments—the only two categories recognizing the Class 8 truck industry this year—according to the J.D. Power and Associates 2010 Heavy-Duty Truck Customer Satisfaction Study (SM) released today.
“We are proud to be recognized by J.D. Power and Associates with awards that signify Navistar’s commitment to providing the best possible experience for International truck customers,” said Jack Allen, president of Navistar’s North American truck group. “It’s gratifying to be acknowledged for our work to continuously improve our products and service to better meet the needs of our customers’ demanding businesses.”
In the vocational truck segment, International® brand Class 8 commercial trucks rank highest, performing particularly well in the engine, cab and body and transmission factors.
In the service segment, International also ranks highest in Class 8 customer satisfaction and performs particularly well in all factors driving satisfaction: service delivery; service advisor; price; dealer facility; service quality; and service initiation.
According to J.D. Power and Associates, with sales shrinking during the past few years, dealers have placed heavy emphasis on improving the service experience to retain current customers and to help attract new ones. The average number of days to complete a repair has improved from 2.3 days in 2009 to 2.0 days in 2010. Getting a truck back on the road nearly a half day earlier may save the truck owner thousands of dollars in potential lost revenue and greatly improve overall service satisfaction.
When it comes to meeting the needs of its customers and providing top-level customer service, Navistar prides itself on going “beyond the truck.” This past March, the company introduced OnCommand™ by Navistar— a bundled approach to service and after-sales support offerings.

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As one of the largest and most comprehensive packages of support services in the industry, OnCommand by Navistar helps customers achieve more efficient repairs and maintenance, better lifecycle value and an overall lower total cost of ownership—a combination that gives customers increased visibility and better control of their business.
“With our ‘beyond-the-truck’ approach to service and the introduction of OnCommand by Navistar, our customers have a partner who truly understands that keeping drivers on the road is imperative to their business success,” Allen added. “Through this recognition by J.D. Power and Associates, it’s great to know that our customers appreciate our commitment to customer service.”

The 2010 Heavy-Duty Truck Customer Satisfaction Study is based on responses from 1,682 primary maintainers of 2009 model-year Class 8 heavy-duty trucks. The study was fielded in February and March 2010.

For more information about the study, visit the J.D. Power and Associates press release at: http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2010102

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

INDEPENDENT TESTS PROVE INTERNATIONAL® PROSTAR®+ WITH
MAXXFORCE® 13 ADVANCED EGR BEATS COMPETITION
Results Show Nearly 1% to 2.5% Advantage in Fluid Economy
WARRENVILLE, ILL. (July 19, 2010) – Navistar, Inc. announced today results from independent,
third-party testing which prove the new 2010 International® ProStar®+ Class 8 tractor with the
MaxxForce® 13 Advanced EGR engine is the industry leader in fluid economy— a measurement of diesel
fuel plus liquid urea consumed and the new standard of comparison for Class 8 trucks.
“With the ProStar+, we continue to have the most efficient Class 8 truck on the road,” said Jim
Hebe, Navistar senior vice president, North American sales operations. “We weren’t satisfied with simply
being the best—we were determined to make the best even better and the results speak for themselves.”
Until recently, comparisons of Class 8 trucks were centered on fuel economy, with the firstgeneration
International ProStar as the industry leader. However, today, with different trucks offering
different technologies for 2010 emissions, fuel economy doesn’t tell the whole story. Competitor’s trucks
offer a liquid urea SCR (Selective Catalytic Reduction) solution and, like diesel fuel, liquid urea costs
money.
Navistar has been a leader in the industry in seeking comprehensive, third-party testing to
confirm and validate the company’s product development strategy and provide solutions that optimize our
customers’ fleets. During the last several years, Navistar has conducted extensive third-party aerodynamic
wind tunnel testing at the National Research Council (NRC), Canada’s premiere organization for research
and development. In February, Navistar partnered with the U.S. Department of Energy (DOE), the
Lawrence Livermore National Laboratory and other industry partners to conduct full-scale wind-tunnel
tests with a 53-foot trailer. The testing was conducted at the NASA Ames Research Center, home to the
world’s largest wind-tunnel testing facility. In addition, this is Navistar’s third independent,
comprehensive over-the-road test since 2008.
Independent, Head-to-Head Fluid Economy Testing
To help customers make informed decisions about which truck-engine combination is right for
them, Navistar commissioned the Transportation Research Center Inc. (TRC Inc.) to conduct a head-tohead
fluid economy comparison. TRC Inc. performed independent TMC (Truck Maintenance Council)
Type IV testing of three EPA 2010-compliant trucks: International ProStar+ with MaxxForce Advanced
EGR vs. Freightliner Cascadia® and Kenworth T660, both with liquid-urea SCR.
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“The rigorous TMC Type IV over-the-road testing requires strict attention to detail and is one of the most accurate representations of real-world conditions,” said Ramin Younessi, Navistar group vice president, product development and strategy, Navistar. “The test results of the ProStar+ are a validation of the commitment we made to deliver one of the most efficient trucks on the road.”
The specifications for each truck were as similar as possible. Only one tank of diesel per truck was allowed. Each truck was equipped with its most fuel-efficient engine. Each ran three 444-mile runs on public highways, in real-world conditions. Drivers and trailers were switched at the mid-point of each test.
ProStar+ Continues to Lead the Way
The test results were clear. In the comparison of fluid economy, the 2010 International ProStar+ with MaxxForce 13 consistently outperformed the competing trucks by nearly 1 percent to 2.5 percent. In addition to better fluid economy, the International ProStar+ with MaxxForce Advanced EGR is the only no-hassle 2010 emissions solution.
As vehicle weight continues to be a top priority for customers, the ProStar+ is 700 pounds lighter than its predecessor. When you include the MaxxForce 13, with its durable, lightweight compacted graphite iron (CGI) cylinder block, and MaxxForce Advanced EGR emissions technology, the ProStar+ has an additional 600-pound advantage versus the leading 15-liter engine, providing an extra 1,300 pounds of added payload capacity and fluid economy benefits.
As the prices of diesel fuel and liquid urea drive customers toward higher payloads, fleets are more and more weight conscious, with every pound contributing to the bottom line. In the end, as fleets look for more productive loads and optimized routes, they’re looking for trucks and engines that have the necessary power and capabilities but that are lower weight. With ProStar+ with MaxxForce 13, a customer can still get the power they’ve come to expect from a 15-liter engine with considerably less weight (NOTE: Navistar’s launch of its own 15-liter engine, the MaxxForce 15, remains on track for October 2010, with a full-scale launch in January 2011).
“If liquid urea SCR trucks can’t compete on fluid economy,” asks Hebe. “Then why would customers want to deal with the cost and hassle of adding and maintaining after-treatment equipment, finding and filling up with liquid urea and retraining technicians?”
The Ultimate Driver’s Truck
Beyond its fluid economy advantage, the ProStar+ includes dramatically refined interior functionality. A re-engineered overhead console allows for easier reach and even includes an in-cab paper towel dispenser. Storage has been dramatically improved, with the Hi-Rise model seeing a 150 percent increase in captured storage and a 50 percent improvement in total storage.
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In addition, the ProStar+ cab environment has become even quieter. Already boasting one of the quietest cabs in the segment, ProStar+ cab noise levels have dropped nine percent compared to last year’s ProStar. Other driver satisfaction improvements include a better clutch feel with less effort and additional driver foot room.
“When you add up all the advantages of ProStar+ and then consider the costs and hassles of the competitive emissions solution, the answer is clear,” Hebe added. “ProStar+ with MaxxForce Advanced EGR is the smart choice.”
For more information on the testing and results, visit www.internationaltrucks.com/results.

We’ve always believed that by all of us working together—fleet managers, drivers, engineers, and our dealers—great things are accomplished. That’s the power of ONE. It’s what drives us to constantly innovate and improve not just technology but customer service as well—all to help keep our customers’ businesses operating at their best.

And now, here’s one more example of the power of ONE.

International is the recipient of two prestigious awards from J.D. Power and Associates: “Highest in Customer Satisfaction among Vocational Segment Class 8 Trucks” and “Highest in Customer Satisfaction with Heavy-Duty Truck Dealer Service.”

In the vocational truck segment, International® brand Class 8 commercial trucks rank highest in the study that looked at the engine, cab and body and transmission factors.

In the service segment, International also ranks highest in Class 8 customer satisfaction in the study that looked at driving satisfaction, service delivery, service advisor, price, dealer facility, service quality, and service initiation.

You can learn more by reading the press release.

When all of us work together, great things can happen. So on behalf of everyone at International, I would like to thank you for your continued support.

Michael D. Cerilli
Vice President, North American Truck Marketing

We are pleased to announce the Launch of the NEW Terrastar Pickup and Hauler. There will be 4 body options and 3 interior packages availbe for the Terrastar class 4-5 Truck. Marketed directly at the void left by the demise of GMC and Chevrolet medium duty Trucks, the Terrastar has the right combination of performance, safety and comfort that large pickup and hauler users demand from their trucks. Contact Andy Jablonski at Landmark andy@landmarktrucks.com for more information.

Landmark has recently upgraded their highly rated website to include social networking so you can keep up with the latest news and information, a kids corner that has coloring  pages of International Trucks.  Landmark advocates a positve impression of  the transportation industry and responsible citizenship.

MaxxForce 13-liter Fuel Economy and Advanced EGR are Key Drivers

WARRENVILLE, ILL. (May 11, 2010) – Navistar, Inc. and J.B. Hunt Transport Services, Inc. today announced that the two companies have reached a long-term supply agreement for Navistar to be the principal provider of International^® brand commercial trucks to J.B. Hunt through 2014.

“We’re excited to once again be J.B. Hunt’s principal commercial truck provider and look forward to delivering them International trucks with MaxxForce^® engines as well as the full support of our parts and dealer network,” said Jack Allen, president of Navistar’s North American truck group.

“J.B. Hunt is an industry leader and one of the most metric-driven transportation companies in the world,” Allen added. “They have tested our ProStar with MaxxForce 13 engine and this agreement demonstrates their confidence in the fuel economy, overall performance and no-hassle approach of our MaxxForce Advanced EGR engines.”

The five-year agreement with J.B. Hunt, one of the largest global multi-modal transportation logistics companies with approximately 9,000 power units in its fleet, calls for delivery of more than 5,000 trucks through 2014. Navistar will deliver the International ProStar+ sleepers and day cabs powered by 2010 EPA certified MaxxForce 13 big bore engines.

“J.B. Hunt is continuously evaluating equipment alternatives to ensure we leverage the best solution available for our customers, our drivers and the environment,” said Kirk Thompson, president and CEO for J.B. Hunt. “Through this supplier agreement with Navistar, we will be adding some of the most fuel-efficient and driver-friendly tractors in the industry to our fleet.”

Adam VanderBee

Regional Marketing Manager- Southeast

Navistar

adam.vanderbee@navistar.com

T:  678.584.3243 | F:  866.824.9729